They visited “user’s” kitchen and wished “their friends” Selamat Hari Raya. ![]() We needed icons who had mass appeal, and were rooted in pop culture to popularize the platform, we found our answer in Upin & Ipin.Ī facebook story was developed with the use of Social Graph, and magic unfolded when users saw Upin and Ipin visting “their” house, and realizing that they have common friends with, whose pictures were displayed. Media Agency recommended challenging the status quo, and designed a unique “Hyper Personalized” story where users were the hero. They wanted to be a part of the content.Facebook was pivotal to social interaction.We understood how greetings were exchanged amongst young alpha’s, and found two key insights: We needed to create an interaction to make the festive ad worth its while. TM faced huge challenge of engaging the young alpha consumers, their interaction with media was “flirtatious” and cynicism for brand ads was high. ![]() Every year millions are spent on festive greetings creating a sea of sameness.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |